Moving in the Spirit of Open Innovation

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As you may have noticed, we’re in the process of moving our two WordPress blogs, What’s Innovation Got to Do with It? and PR and Marketing Mentor™ to our own company domains, respectively:

http://www.CreativeSage.com and http://www.CathrynHrudicka.com

Instead of a smooth, overnight corporate transition, I have purposely allowed this one to be a bit messy, for a reason. I wanted to have the freedom to experiment a bit with the two blogs and figure out how each one would work in the context of an entire site; and most of all, I wanted your input, as a reader.

With the help of a designer and programmer, we ultimately are planning to customize the two blogs on our domains and further develop the content on the side pages, as well as the main blog pages. We’re also planning to add some specific products and services that will be available through an attached shopping cart, and we’ll probably change the widgets and some other features. Through this whole process, which could take a few months, I would like your input. When you see or read something and have an opinion about it, I would appreciate your comments, providing they are relevant to the topic at hand and are respectful of other readers. Honesty with respect is all I ask.

The main content of the two blogs will continue to be informational, and they will not turn into mere marketing vehicles. If the blog content interests you in finding out more about the services or other products we offer, you are free to check out the side pages and contact us for more information (or not).

Since many of our readers are getting feeds of the two blogs from the WordPress.com sites, you will have to change your feed URLs, unfortunately—WordPress Support told me there’s no way around this, but we’re also going to leave the WordPress.com blogs up for a while, with links to the new blogs on our domains. You’ll be able to read the first few lines of each post on the old WordPress.com blogs, and follow a link to the new domain to read the entire post. If you want to change your feeds from either blog, we’ll have RSS links for you to do it on our own domains.

In the spirit of Open Innovation, I have concurred that we need and want input from our readers, clients and friends. If you have any other questions or private thoughts, do not hesitate to contact me. I look forward to bringing our loyal and growing community of readers along with us, as I think the new domains will eventually offer even more useful information and content. Thanks for your patience and feedback during this process.

You can also read this post here. Our other WordPress blog, PR & Marketing Mentor, has moved here.

~Cathryn Hrudicka, Chief Imagination Officer
Creative Sage™/Cathryn Hrudicka & Associates

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Turning Vision into Value—Join the Silicon Valley Innovation Institute

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For those of you who are located in the San Francisco Bay Area, you may want to join us at this month’s meeting hosted by the Silicon Valley Innovation Institute:

Turning Vision into Value:

SVII “First Wednesday”
Innovation Society Meeting

July 11, 2007, 6:00 – 9:30 pm

Join us once again for great company and great conversation.
Feel free to bring a friend!

Web 2.0 and its Applications
by Vitaly Golomb,
with contribution from The Society

Vitaly Golomb is CEO of SputnikSF, a privately held company providing design and technology infrastructure since 1998. Web 2.0, now in common vernacular, refers to the second generation of web-based communities and hosted services. Vitaly will offer his experience and perspectives on Web 2.0 and its ability to support business and more. We invite you to be prepared to let us know about your own favorite Web 2.0 applications, and participate in a discussion about how it can support innovation.

Program Schedule:

6:00-6:45: Informal networking
6:45: Opening remarks and invitations
7:00: Community dinner and pre-presentation
7:40: Feature Presentation, participation, conversation.

Location:

Hangen Szechuan Restaurant 134 Castro Street, Mountain View
(between Villa and Central, kitty-korner from the Train Station)
650-964-8881
Come directly to the private room upstairs.

There will be a $20 charge to cover the food. Drinks are available on a no-host basis. Please be sure to RSVP by email. Need to reach us at the last minute? Call 415-307-0645.

SVII First Wednesday of each month—Upcoming Programs:

August: Innovation Society Roundtable

September: How Art Informs Innovation

October: Innovations in Facilities Design

***

The SVII is planning some really innovative programs—come join us and suggest topics and speakers you would like to see at future meetings and special events.

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The Fourth Conference on Innovation Journalism at Stanford University, from May 21-23, 2007

Creative Sage™ logo Journalism Driving Innovation…

Innovation Driving Journalism

KEYNOTES:

DOUGLAS ENGELBART/ Introduced by JOHN MARKOFF: Augmenting the collective IQ of writers and readers.

Doug Engelbart is known as the father of the concept of the personal computer, and inventor of the computer mouse. He is a proponent of the development and use of computers and networks to build collective intelligence that can solve the world’s problems. (Read more in Wikipedia.)

John Markoff is a senior writer for The New York Times. (Read his bio.)

CURTIS CARLSON: The discipline of innovation
Curtis Carlson is the president of SRI International. (Read bio.)


ABOUT THE CONFERENCE:   The Fourth Conference on Innovation Journalism is a gathering for professionals to discuss the interaction between journalism and innovation, including how innovation is changing the profession and business of journalism, how to cover innovation in the news, and how journalism links innovation with society. Target participants for the conference include journalists, professionals connected to the media/communications industry, innovation experts, students, and researchers.The aim of the conference is to improve the understanding of how journalism and innovation drive each other, and to identify the key components of innovation journalism. This will involve looking at the innovation ecosystem as a playing field for journalism and choosing strategies that will allow media outlets to deliver quality news using the latest technology and to thrive in a competitive marketplace.

Themes: Panel: Does the newsroom understand innovation?

• Do journalists understand innovation concepts, processes, and ecosystems?
• Is the newsroom organized to cover innovation?
• Is innovation in journalism a prerequisite for journalism about innovation?

• Innovation in Journalism

• The new New Journalism: How innovation is driving the development of journalism
• Examining the innovation ecosystem of the media

• Journalism about Innovation

• Differences between writing about science, R&D, and business, and writing about innovation
• Covering the stages of the innovation process
• Finding key sources for different aspects of the innovation ecosystem
• Soundbites: interacting with communicators
• Telling the story: narratives for innovation

• Publishing Innovation Journalism

• Business Models
• Pushing the boundaries: new frontiers in publishing
• Building an audience: how do people want their news?

• Understanding the relationship between journalism and innovation ecosystems

• How does journalism influence innovation ecosystems?
• Why innovations systems and journalists need each other
• Codes and ethics in a brave new world


Pre-Conference Workshops

May 21.

• WORKSHOP A: The Basics of Innovation – What a journalist needs to know
• WORKSHOP B: Innovation Journalism and Public Innovation Policy


Conference Executive Committee:

  • David Nordfors, Conference Chair / Publisher of proceedings
  • Thomas Frostberg, Journalism
  • Erika Ingvald, Journalism
  • Jan Sandred, Journalism, Public Policy
  • Alisa Weinstein, Journalism, Public Policy
  • Turo Uskali, Research, Editor – academic papers
  • Johanna Mansor, logistics
  • Laurie Richard, registration of participants

 

The conference is free of charge, but seats are limited. If they run out of space, priority will be given to journalism professionals and people associated with innovation journalism initiatives.

To register, go here. If you’re from out of town and need a hotel, go here.

It should be a very illuminating conference, and I plan to be there!

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Innovative Social Entrepreneur Programs and Alleviating Poverty Through Microfinance

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SPECIAL ANNOUNCEMENT:

I am on the advisory board, and my company, Creative Sage/Cathryn Hrudicka & Associates, is a partner in the following innovative Social Entrepreneur/corporate philanthropy programs that serve people on local and international levels. Here is the announcement for an upcoming event in San Francisco that we are co-producing, and the Web links:

http://givefoundationonline.blogspot.com/

Global Initiative to Advance Entrepreneurship

Event: May 10, 2007
Alleviating Poverty Through Microfinance:
Three Bay Area Programs Initiate Social Change

Location:

Hotel Rex
562 Sutter Street (at Mason)
San Francisco, CA 94102
P: 415.433.4434

Time: 6:00 pm check in; 6:30pm-8:00pm program
Cost: $30.00/includes dinner
Register in advance at: http://sfmicrocredit.eventbrite.com/

Microcredit is breaking the cycle of poverty. By providing credit via small loans to the poor, microcredit programs are transforming the lives of millions of families and communities around the world. Based on the idea that the poor have the capacity to improve their own situations, microfinance programs help impoverished people build viable businesses and create their own economic opportunities.

Alleviating Poverty Through Microfinance, the first event in the Social Entrepreneurship Lecture Series, will showcase three Bay Area microcredit initiatives. Three featured speakers include:

Vijay Kapoor, I Create India. I Create, Inc., provides Integrated Entrepreneurship Training to disadvantaged communities in India. Vijay will discuss how I Create is working with Bay Area nonprofits to “adopt” villages in low-income areas in northern India and providing training and seed money to aspiring entrepreneurs.

Bob Graham, NamasteDirect. Bob is founder and Chief Executive Officer of NamasteDirect, a San Francisco-based nonprofit focusing on microcredit in Central America by providing small loans to first time women borrowers. Bob will discuss opportunities to provide microcredit to underserved communities in Central America.

Keith Axtell, Rotary International District 5150. Keith is World Community Service Chair for Rotary District 5150, serving the greater San Francisco Bay Area. He will discuss local Rotary microcredit programs in Guayaquil, Ecuador, resulting in three hundred small businesses in one of the poorest areas of the country.

Who Should Attend?

This two hour event is for anyone interested in the exciting field of microfinance, including nonprofits, social entrepreneurs, and members of the business community. The event will encourage innovation among organizations already participating in microfinance programs, and provide opportunities to form strategic partnerships to build and expand the outreach and success of microcredit and microfinance.

Sponsored by Rotary Club San Francisco Golden Gate, Global Initiative to Advance Entrepreneurship, Creative Sage and other nonprofit and business partners, this is the first of an ongoing series showcasing social entrepreneurship initiatives in the Bay Area and around the world. This series will be comprised of speakers, expert panels and film screenings that showcase the emerging field of social entrepreneurship. To learn more, visit http://www.givefoundationonline.org.

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Win the 20,000th Reader Celebration Prize on one of our sister blogs!

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Just a quick post to let our community of readers know that we’re offering a great prize to FIVE WINNERS who become the 20,000—20,004th reader hits for our sister blog, Creativity and Innovation Notations…read about it at the Creativity and Innovation Notations blog. Since many of you here also read that blog, I wanted to give you a heads-up that this is happening right now, so YOU have a shot at winning one of the five prizes!

This prize requires doing a wee bit of homework, so go over there now and follow the instructions—you can win a great bonus prize for yourself or your organization (for-profit or non-profit)! If this is successful, I may offer a similar prize again on this blog—keep watching for announcements.

~Cathryn Hrudicka, Chief Imagination Officer, Creative Sage™ / Cathryn Hrudicka & Associates

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Back to Orbit: Sing to Me about Innovation!

 

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Once in awhile, someone relatively unknown or “outside of the box” will do something spectacularly creative that deserves all of our attention. Today, I discovered that someone—Gus Bitdinger, a Stanford graduate student who wrote a primo song about Innovation in large organizations, “Back to Orbit.” Gus’s professor, Robert Sutton, was so impressed with the song, which was Gus’s final project for Sutton’s class, that Mr. Sutton posted a YouTube video of Bitdinger playing his song on the Harvard Business Review web site, in his “The Working Life” column.

Sutton wrote about the innovation class that fellow professor Michael Dearing and he taught to a diverse group of eleven Stanford students, called “Management Science & Engineering 282,” a joint offering of the Stanford Technology Ventures Program and the Stanford (Design) “d.school” class. As Sutton describes it, “We decided to see how creative the students could get by subjecting them to an absurdly hard final exam (suggested by one of the students, Sam Goldman): We asked each one to make a short video that summarized what they learned in the class. We were impressed by how well they all did; but the best one just stunned us: ‘Back to Orbit,’ which you can see as a YouTube video.” You can also see, hear and discuss it The Harvard Business Review Online (the video will pop up here, if you’ve got Snap).

Gus has very creatively used many ideas from the late Gordon MacKenzie’s landmark book, “Orbiting the Giant Hairball,” one of the classics about Creativity and Innovation in organizations. As many of my readers know, Robert Sutton is Professor of Management Science and Engineering at Stanford University, where he co-founded the Center for Work, Technology and Organization. His most recent book is The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t. Sutton’s personal blog is Work Matters; he also maintains (with Jeffrey Pfeffer) a website focusing on the use of evidence-based management.

You can get this terrific video at: http://www.youtube.com/watch?v=JrlSHZ0anAM or just click on this link, and the video should pop up here.

You can also see the video clip on our Creativity and Innovations Blog.

I invite you to watch other videos about creativity and innovation on our sidebar on the right, below, as I’ve had some problems embedding them in the main blog pages here. We’ve also gathered innovative PR and Marketing videos on our PR and Marketing Mentor Blog...scroll down to the sidebar there, and keep checking back for VodPod widge video additions on both of my WordPress blogs.

This should be obvious, but…Innovative organizations deserve the most creative and innovative marketing and PR, especially for your organization’s most innovative services and products!

 

 

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Revolutionize Retirement with Community College Encore Career Grants

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Is your community college opening doors to encore careers?

Civic Ventures will provide up to 10 grants of $25,000 each to community colleges that are finding ways to unleash the power of baby boomers as a workforce for social good.

Colleges that receive grants will be leaders in the effort to help people over 50 transition from midlife careers to “encore careers”–purpose-driven jobs that meet critical needs in America’s communities.Specifically, grants will be awarded to community colleges that are creating innovative ways to prepare baby boomers for careers in education, healthcare, and social services.

Grant proposals are due May 1st. Let’s revolutionize retirement now, and for future generations, and put those Baby Boomers to work for good causes!

The Community College Encore Career Project is sponsored by Civic Ventures—a think tank and incubator generating ideas and inventing programs to help society achieve the greatest return on experience—and is funded by the MetLife Foundation.

Fast Company magazine selected Civic Ventures as a Winner of its 2007 Social Capitalist Award. To learn more, visit http://www.civicventures.org.

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