Archive for Creativity and Innovation Assessments and Tools

Turning Vision into Value—Join the Silicon Valley Innovation Institute

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For those of you who are located in the San Francisco Bay Area, you may want to join us at this month’s meeting hosted by the Silicon Valley Innovation Institute:

Turning Vision into Value:

SVII “First Wednesday”
Innovation Society Meeting

July 11, 2007, 6:00 – 9:30 pm

Join us once again for great company and great conversation.
Feel free to bring a friend!

Web 2.0 and its Applications
by Vitaly Golomb,
with contribution from The Society

Vitaly Golomb is CEO of SputnikSF, a privately held company providing design and technology infrastructure since 1998. Web 2.0, now in common vernacular, refers to the second generation of web-based communities and hosted services. Vitaly will offer his experience and perspectives on Web 2.0 and its ability to support business and more. We invite you to be prepared to let us know about your own favorite Web 2.0 applications, and participate in a discussion about how it can support innovation.

Program Schedule:

6:00-6:45: Informal networking
6:45: Opening remarks and invitations
7:00: Community dinner and pre-presentation
7:40: Feature Presentation, participation, conversation.

Location:

Hangen Szechuan Restaurant 134 Castro Street, Mountain View
(between Villa and Central, kitty-korner from the Train Station)
650-964-8881
Come directly to the private room upstairs.

There will be a $20 charge to cover the food. Drinks are available on a no-host basis. Please be sure to RSVP by email. Need to reach us at the last minute? Call 415-307-0645.

SVII First Wednesday of each month—Upcoming Programs:

August: Innovation Society Roundtable

September: How Art Informs Innovation

October: Innovations in Facilities Design

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The SVII is planning some really innovative programs—come join us and suggest topics and speakers you would like to see at future meetings and special events.

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The Fourth Conference on Innovation Journalism at Stanford University, from May 21-23, 2007

Creative Sage™ logo Journalism Driving Innovation…

Innovation Driving Journalism

KEYNOTES:

DOUGLAS ENGELBART/ Introduced by JOHN MARKOFF: Augmenting the collective IQ of writers and readers.

Doug Engelbart is known as the father of the concept of the personal computer, and inventor of the computer mouse. He is a proponent of the development and use of computers and networks to build collective intelligence that can solve the world’s problems. (Read more in Wikipedia.)

John Markoff is a senior writer for The New York Times. (Read his bio.)

CURTIS CARLSON: The discipline of innovation
Curtis Carlson is the president of SRI International. (Read bio.)


ABOUT THE CONFERENCE:   The Fourth Conference on Innovation Journalism is a gathering for professionals to discuss the interaction between journalism and innovation, including how innovation is changing the profession and business of journalism, how to cover innovation in the news, and how journalism links innovation with society. Target participants for the conference include journalists, professionals connected to the media/communications industry, innovation experts, students, and researchers.The aim of the conference is to improve the understanding of how journalism and innovation drive each other, and to identify the key components of innovation journalism. This will involve looking at the innovation ecosystem as a playing field for journalism and choosing strategies that will allow media outlets to deliver quality news using the latest technology and to thrive in a competitive marketplace.

Themes: Panel: Does the newsroom understand innovation?

• Do journalists understand innovation concepts, processes, and ecosystems?
• Is the newsroom organized to cover innovation?
• Is innovation in journalism a prerequisite for journalism about innovation?

• Innovation in Journalism

• The new New Journalism: How innovation is driving the development of journalism
• Examining the innovation ecosystem of the media

• Journalism about Innovation

• Differences between writing about science, R&D, and business, and writing about innovation
• Covering the stages of the innovation process
• Finding key sources for different aspects of the innovation ecosystem
• Soundbites: interacting with communicators
• Telling the story: narratives for innovation

• Publishing Innovation Journalism

• Business Models
• Pushing the boundaries: new frontiers in publishing
• Building an audience: how do people want their news?

• Understanding the relationship between journalism and innovation ecosystems

• How does journalism influence innovation ecosystems?
• Why innovations systems and journalists need each other
• Codes and ethics in a brave new world


Pre-Conference Workshops

May 21.

• WORKSHOP A: The Basics of Innovation – What a journalist needs to know
• WORKSHOP B: Innovation Journalism and Public Innovation Policy


Conference Executive Committee:

  • David Nordfors, Conference Chair / Publisher of proceedings
  • Thomas Frostberg, Journalism
  • Erika Ingvald, Journalism
  • Jan Sandred, Journalism, Public Policy
  • Alisa Weinstein, Journalism, Public Policy
  • Turo Uskali, Research, Editor – academic papers
  • Johanna Mansor, logistics
  • Laurie Richard, registration of participants

 

The conference is free of charge, but seats are limited. If they run out of space, priority will be given to journalism professionals and people associated with innovation journalism initiatives.

To register, go here. If you’re from out of town and need a hotel, go here.

It should be a very illuminating conference, and I plan to be there!

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Back to Orbit: Sing to Me about Innovation!

 

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Once in awhile, someone relatively unknown or “outside of the box” will do something spectacularly creative that deserves all of our attention. Today, I discovered that someone—Gus Bitdinger, a Stanford graduate student who wrote a primo song about Innovation in large organizations, “Back to Orbit.” Gus’s professor, Robert Sutton, was so impressed with the song, which was Gus’s final project for Sutton’s class, that Mr. Sutton posted a YouTube video of Bitdinger playing his song on the Harvard Business Review web site, in his “The Working Life” column.

Sutton wrote about the innovation class that fellow professor Michael Dearing and he taught to a diverse group of eleven Stanford students, called “Management Science & Engineering 282,” a joint offering of the Stanford Technology Ventures Program and the Stanford (Design) “d.school” class. As Sutton describes it, “We decided to see how creative the students could get by subjecting them to an absurdly hard final exam (suggested by one of the students, Sam Goldman): We asked each one to make a short video that summarized what they learned in the class. We were impressed by how well they all did; but the best one just stunned us: ‘Back to Orbit,’ which you can see as a YouTube video.” You can also see, hear and discuss it The Harvard Business Review Online (the video will pop up here, if you’ve got Snap).

Gus has very creatively used many ideas from the late Gordon MacKenzie’s landmark book, “Orbiting the Giant Hairball,” one of the classics about Creativity and Innovation in organizations. As many of my readers know, Robert Sutton is Professor of Management Science and Engineering at Stanford University, where he co-founded the Center for Work, Technology and Organization. His most recent book is The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t. Sutton’s personal blog is Work Matters; he also maintains (with Jeffrey Pfeffer) a website focusing on the use of evidence-based management.

You can get this terrific video at: http://www.youtube.com/watch?v=JrlSHZ0anAM or just click on this link, and the video should pop up here.

You can also see the video clip on our Creativity and Innovations Blog.

I invite you to watch other videos about creativity and innovation on our sidebar on the right, below, as I’ve had some problems embedding them in the main blog pages here. We’ve also gathered innovative PR and Marketing videos on our PR and Marketing Mentor Blog...scroll down to the sidebar there, and keep checking back for VodPod widge video additions on both of my WordPress blogs.

This should be obvious, but…Innovative organizations deserve the most creative and innovative marketing and PR, especially for your organization’s most innovative services and products!

 

 

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This Year, 72 Percent of Companies Will Increase Spending on Innovation, Research from The Boston Consulting Group Shows

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(Republished January 2007, from the Creative Sage™ Creativity and Innovation Notations Blog)

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Nearly Half of Companies Remain Dissatisfied with Their Return on Innovation Spending; Three out of Four Executives Believe That Breakthrough Innovations Are Essential for Success in Their Industry; Apple, Google, and 3M Ranked “Most Innovative”

Boston (originally released: July 19, 2006) — Seventy-two percent of companies worldwide will increase spending on innovation in 2006-07, and 41 percent will increase spending significantly, according to a recent survey of senior management conducted by The Boston Consulting Group (BCG). The study’s full set of findings, based on responses from more than 1,000 senior executives from 63 countries and all major industries, is summarized in two new reports, Innovation 2006 and a companion piece on metrics, Measuring Innovation 2006.

The survey also revealed that, despite widespread plans to raise spending, nearly one out of two companies is unhappy with its return on innovation spending.

“These findings highlight the paradox we see all the time in practice. Innovation is such an important priority for companies, and although they continue to spend ever-increasing amounts on it, half of all companies remain unsatisfied with the returns they generate,” said Jim Andrew, a senior vice president at BCG and worldwide leader of its Innovation and Commercialization topic area. “This is a critical issue because the costs are even greater than most companies realize. The costs include not only the money invested, but also the opportunity cost of not generating the growth and returns from innovation that are possible and that companies need to meet the demands of the stock market.”

Other highlights from this BCG research include the following:

Innovation Is a Rising Strategic Priority for the Majority of Businesses

* Consistent with the rise in spending, executives are placing ever-greater strategic emphasis on innovation. Innovation is the number one strategic priority at 40 percent of companies (versus only 19 percent in 2005) and a top-three priority at more than 70 percent. More than 90 percent of executives say that organic growth through innovation is necessary for success in their industry; nearly three out of four feel that breakthrough innovations are required

Companies Spend the Greatest Portion of Their Innovation Dollars on Improvements to Existing Offerings

* While executives say that developing new products or services for existing customers is the most important goal of innovation, companies actually spend most heavily on making incremental improvements to existing offerings

Executives Consider Globalization Both a Major Opportunity and a Major Challenge

* Many companies are accelerating innovation investments in China , India , and other rapidly developing economies (RDEs). Most companies are doing so at a measured pace, however. So far, relatively few have made an aggressive commitment. The primary reasons companies are investing in these countries are to achieve cost savings and gain better access to the local markets

* There are few signs yet of a major shift of higher-value-added jobs—those that pay the highest salaries and are of greatest concern to government policymakers—to RDEs

Apple Computer Is Considered the Most Innovative Company

* For the second straight year, and by a wide margin, executives ranked Apple the most innovative company. Google and 3M were ranked second and third, respectively

Measuring Innovation Is a Significant Challenge for Many Businesses

* Innovation is widely undermeasured, and few firms are confident that their measurement efforts are sufficiently accurate or thorough. Indeed, the majority of companies (63 percent) use only a handful of metrics—five or fewer—to monitor and assess their innovation performance

* The metrics that executives consider most important are time to market, new-product sales, and return on investment

“Innovation is harder to measure than cost reductions, I’ll give you that,” Andrew said. “But a large number of companies don’t even measure it at all. And that means that innovation, a key priority for almost every organization, can’t be managed by many firms. This situation isn’t necessary. There are well-established practices that work. Not measuring is like driving without having your headlights on in the dark: you can’t see where you’re going or even if you’re still on the right road.”
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